While Facebook Ads offer significant potential for patient growth and brand visibility, many clinics unintentionally sabotage their campaigns by making common yet avoidable mistakes. One frequent issue is targeting an overly broad audience, which can dilute the effectiveness of your ads. Another mistake is neglecting ad creative—using generic visuals and messaging that fail to resonate with your specific patient base. Mismanagement of budgets, inconsistent ad placements, and lack of clear call-to-actions also undermine results. To help clinics maximize their Facebook Ads potential, this blog dives deep into these common pitfalls, explaining clearly why each occurs and offering practical solutions. By understanding and addressing these mistakes, your clinic can significantly boost engagement, improve ROI, and attract more qualified patients.